Saturday, September 18, 2010

Playstation Move Buying Experience

I just wanted to share my disappointment with my purchasing experience. Not at the fault of Sony, but of a retailing partner.

Today I embarked on a journey to look for the Playstation Move. In my area (Seattle, Washington), it was (understandably) somewhat difficult to procure.

So I walked into the local Fry's Electronics store (some may go "Oh here we go"). And there I got my first taste at Table Tennis on 'Sports Champions'. I had quite some fun and was impressed with response of the move and sure enough, I decided to go buy it. I approached the nearest Fry's Electronics Sales Associate, and asked him if they have any available. To which he said yes (somewhat annoyed that he had to get off of his cell phone to answer my question). But he said, they would only sell it to me at with a bundle (forcing me to buy a game I didn't want - I want this for MAG and Heavy Rain - and eventually LBP2 and a few others coming soon). When I told him I just wanted the PS Move bundle (and not their fluff), he said Fry's doesn't sell just the Move bundle. I'd have to dish out an extra $50 on their bundle if I wanted it. To which I shrugged, turned on my PDA and placed an online order on Best Buy for just the PS Move Bundle (the benefits of having 3G internet on my device).

While ordering, I counted no less than 6 other people (within that short period) who inquired but was immediately turned off (like me) due to Fry's trying to shove their 'bundle' down their patron's throat. Now that concerns me. What Fry's chooses to do with its lost business is literally their business. But this practice is enough to turn a lot of potential customers off. I certainly hope that SCEA has a policy against this (to which Fry's breached), but if not, they should. It hurts the launch by leaving interested parties with a sub par experience. I'm not the average consumer. I am somewhat informed of technology and I've been a loyal Playstation user (I've owned both the "fat" and "slim" version of all of their consoles). Most definitely aren't as dedicated as me.

Food for though SCEA. Protect your new ventures and take more control on your consumer experience with policies and education for your retail partners. Ultimately your end users/customers determine what succeeds and what fails. And every little bit inbetween counts. Food for thought...

No comments: